LOWE'S SOCIAL HOLIDAY VIDEOS
Role: Creative Direction, Art Direction / Project: Social Content / Client: Lowe's
Helped develop and manage the production of two holiday themed videos to support Lowe’s “Hypermade” Campaign on their social platforms. Worked hand-in-hand with the production team to execute the storyline of the DIY projects on-set. Also helped select talent and wardrobe/ props to create a look and feel that highlighted the Lowe’s brand.