UScellular isn’t your typical wireless company—they actually want families to spend less time glued to their phones and more time connecting to what matters most. So when they asked us to help bring this bold idea to life, we thought: who better to lead the charge than kids themselves? We ‘hired’ real kids as UScellular’s newest team members, teamed them up with the CEO, and together they sparked a wave of playful, meaningful activations in towns and cities across America—all designed to remind people to put their phones down and truly connect.