Project
Becoming a #1 True Crime Podcast with Crime Junkie
CLIENT/BRAND
Ashley Flower, CEO audiochuck LLC
ROLE
Creative Director, Brand
SERVICES
Branding, Social Media, Planning, Experiential
overview
Since 2020, I’ve helped shape Crime Junkie into the nation's #1 True Crime podcast.
For over 5 years, I’ve worked alongside Ashley Flowers, host & creator of Crime Junkie, to evolve its brand from a hit podcast into a nationally recognized, multi-platform brand. What began as a show tile refresh quickly expanded into a full-scale transformation—redefining their visual identity and amplifying their presence across social media, web, merchandise, and live experiences.
With a dedicated fan base at the core, I’ve helped shape Crime Junkie into more than just a podcast—it’s a full-fledged brand. From developing engaging social content and GIPHY animations to designing merch, tour visuals, and interactive fan experiences, I’ve played a key role in ensuring Crime Junkie remains culturally relevant and instantly recognizable.
Projects:
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Branding and Logo Design
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Animation and Production Design
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Campaign Development for 5 Year Anniversary
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Paid Video Marketing
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Printed Sticker Designs + Swag Merchandise
My focus has always been on maintaining the authenticity and intrigue that fans love while pushing the brand forward in fresh, innovative ways. Today, Crime Junkie isn’t just something listeners tune into—it’s an immersive experience that connects millions of true crime fans worldwide.
BEFORE
AFTER
#1 True Crime Podcast - Apple
Platforms: Meta
Crime Junkie Commercial Spot
Platforms: Hulu, YouTube + Meta
7 Year Crime Junkie Anniversary Spot
Platforms: YouTube + Meta
CELEBRATING THEIR FAN BASE
For their 5 Year Anniversary, Crime Junkie needed a special celebration for their brand.
To help drive engagement and downloads for Crime Junkie's 5 year anniversary, I crafted a multi-faceted campaign across their platforms. This involved developing a wide range of creative assets: from engaging social media posts and dynamic video content to eye-catching animations, custom stickers, refreshed logo emblems, and playful GIFs. These elements were purposefully designed to build a vibrant and celebratory brand experience, ultimately cultivating excitement and deepening audience engagement, making this particular anniversary, a memorable event for fans.
5 Year Anniversary Video
Platforms: Hulu, YouTube + Meta
Revamped Logo for 5 Year Celebration
Platforms: Apple, Spotify, Amazon Podcasts, Pandora
5 Year Crime Junkie Anniversary Social Posts
Platforms: Meta
GIPHY Stickers for Crime Junkie's 5 Year Anniversary
Platforms: Meta
Fan Club Exclusive: 5 Year Anniversary Backgrounds
Fan Club Exclusive: 5 Year Anniversary Stickers
THE RESULT
I helped establish Crime Junkie as a nationally recognized true crime podcast.
By developing and executing strategic, consistent brand marketing, I played a key role in helping Crime Junkie cultivate a loyal and engaged audience.
As a result, the podcast has achieved nearly 3 billion downloads and grown its Instagram following to over 1.2 million, solidifying its status as one of the most successful podcasts worldwide—and they’re just getting started.