Project
Samsung Photography
AGENCY/CLIENT
Razorfish / Samsung
ROLE
Art Director
deliverables
Social Photography, Branding Photography/Production
overview
I helped lead and manage the creation of Samsung's new lifestyle photography with a ~$1M quarterly budget.
Samsung partnered with us to modernize their social photography, aiming to establish an aspirational brand narrative centered on their devices. I adopted editorial photography techniques to help create a distinctive visual language, resulting in a transformative shift across Samsung's editorial, social, and brand platforms. This approach significantly increased their social media following by 2M in less than a year.
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Responsibilities:
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Created detailed shot lists for 2 day shoots in New York, Los Angeles, and Chicago
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Selected talent based on audience metrics
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Selected wardrobe based on cultural trends
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Retouched and edited screens on devices
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Partnered with producers, photographers and clients to maintain a strong relationship during all stages of production
